Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
The Role
We’re looking for a Growth & Partnerships Manager who will shape Emma India’s presence in the creator economy and beyond. This isn’t just about running influencer campaigns—it’s about building partnerships, communities, and cultural moments that make Emma the authority on sleep in India. You’ll sit at the intersection of brand, content, and performance, working closely with our Head of Collaborations and Brand to design how Emma shows up across digital platforms, creators, and organic communities.
What You’ll Own
- Creator & Community Strategy
- Build the Creator Ecosystem: Identify and cultivate authentic relationships with 200+ creators across Instagram, YouTube, and emerging platforms (lifestyle, wellness, home, micro-creators).
- Strategic Collaborations: Negotiate and structure long-term partnerships that go beyond one-off posts—think sleep challenges, bedroom makeovers, creator-led wellness series.
- Community Building: Explore creator clubs, brand-led sleep communities, and offline activations that grow Emma’s organic cultural presence.
- Campaign Innovation: Design 100+ monthly activations that feel creator-first while delivering measurable impact.
- Brand & Content Strategy
- Organic Social Ownership: Shape Emma’s organic social strategy, ensuring brand storytelling aligns across paid, owned, and earned media.
- Creative Development: Guide creators and internal teams to produce content that both educates Indians on sleep health and authentically showcases Emma products.
- Trend Intelligence: Stay ahead of platform shifts, viral trends, and creator innovations to keep Emma’s content approach fresh and relevant.
- Growth, Insights & Innovation
- Performance Analysis: Track creator and community performance, applying attribution models to measure true impact on sales and brand lift.
- Market Research: Deeply understand how Indians discover, engage, and purchase mattresses online—use these insights to inform partnerships.
- Budget Optimization: Allocate budgets smartly across creators, platforms, and activations to maximize ROI while experimenting with new formats.
At Emma you are also encouraged to take up topics of your choosing where you feel you may learn or create impact. These topics are not necessarily restricted to the job description and you have freedom in selecting or pitching topics outside your domain that you may wish to lead.
What Makes This Role Special
- Cultural Impact: You’ll help Emma become more than a mattress company—shaping how Indians think about rest, wellness, and lifestyle.
- Strategic Growth: Directly influence Emma’s brand positioning and market share growth in India.
- Global Learning: Access best practices from Emma’s strategies in 33 countries while tailoring them for India.
- Career Path: Clear trajectory to senior marketing/brand leadership roles, owning collaborations and cultural partnerships.
- Innovation Freedom: Autonomy to test new platforms, formats, and creator partnership models in a fast-growing, startup-style environment.
Who You Are
- You have 2–4 years in digital marketing, influencer marketing, brand partnerships, or creator strategy.
- You have a proven record of managing high-volume campaigns (50+ activations/month) and balancing strategy with execution.
- You have the experience across both creator marketing and organic brand building.
- You can connect the dots between cultural storytelling and business growth.
- You are comfortable using analytics tools to optimize campaign and creator performance.
- You are a natural at building authentic partnerships with diverse creators.
- You thrive in fast-moving environments and adapt quickly to trends.
- You have a strong understanding of India’s diverse regional markets and creator landscapes.
- You have strong English communication and presentation skills.
- You are hands-on with data analysis and marketing tools.
- You are based in, or can relocate/work in, Gurgaon (no travel required).
This role is perfect for someone who wants to combine creative relationship building with strategic growth thinking. You’ll have the autonomy to experiment, learn, and build cultural relevance while driving real business results. If you’re excited about building something meaningful in India’s creator economy while driving measurable growth, we’d love to hear from you.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!